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Secrets started with a dream and one store in Noosa (2000) and is now a globally recognised Australian-owned luxe jewellery brand.

Founding director Jane Meredith started the company with the simple yet potent idea that luxury should be attainable and that every woman is entitled to feel special every day.

Fashion-forward, on-trend, ethical and desirable, Secrets is the real diamond alternative. Its simulated diamonds are guaranteed to shine a lifetime and literally don’t cost the earth. The forward-thinking brand carved a niche for itself as the first Australian jewellery retailer to customise the world’s most perfect diamond simulants into exquisite 10 and 14ct gold collectible pieces. 

Bold, passionate and sassy, Secrets believes in making it possible for every woman to own luxe looks for less.

Afterpay and Zip Pay now available in store 

What we sell

Best Parking

Eastern Carpark, Matsuura Drive

map-compass via Matsuura Drive (Best access to Big W)

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